Teresa Hilli

CHALLENGE

Real estate company Ikano Bostad owns many of the rental apartment buildings in the area Rågsved, a suburb of Stockholm. Rågsved has had challenges with people moving in and out quickly and changing apartments often, leading to a lot of illicit subletting and increased costs for Ikano Bostad. 

APPROACH

Using several collaborative methods and iterations, Veryday’s designers gathered rapid insights and started to build an understanding of the residents’ aspirations and needs. The majority of the residents described a wish for more social interactions with their neighbours.  We came up with a variety of activities that we piloted in Rågsved. These included:

• The creation of social meeting areas
• A multicultural potluck
• A digital platform

Some activities lasted only a day and focused on facilitating meetings while the changes we made to the outside areas are more permanent.

By visiting the area frequently over a long period of time and knocking on people’s doors we were able to reach the residents who, for different reasons, don’t respond to regular recruitment.

IMPACT

Our immersive and inclusive methods allowed us and Ikano Bostad to meet and understand the needs of the true target group and increase comfort and engagement.

My role

Digital prototyping, Research, Graphic Design
Research method: Shadowing
Graphic Design: Way-finding on walls and TV-screens.
@Veryday

• Experience Prototyping
• Future Living & Homes
• People Insight
• Inclusive Design