Teresa Hilli
CHALLENGE
Through focus groups we received two important insights. The target audience was interested in economics and specific political questions. The target audience was present on social media, but PRO was not.APPROACH
We illuminated the political effect on society by interviewing seniors on how they are affected by a modernising society. PRO thus created a debate on Facebook and recruited new members.IMPACT
- In only 12 days, PRO went from 87 members on Facebook to over 10 000. 500 000 views, 147 136 comments, 117 580 clicks and 21 061 likes were amassed in total during the campaign. Recruiting new members provided an ROI of 85%.
- Today the organisation continues to attract members, and a lot of it is a direct consequence from the social media initiavtive on Facebook.
My role
Web design, Social media management and technical contact with developers.
@SomeGuys