Hello World! I'm a Swedish Designer with 9 years experience of digital- & UX- design.

I started as a Web Designer and Art Director at digital agencies. Since 2014 I have focused on Service Design, user-research, testing and prototyping at the Design Agency Veryday.

I strive to understand the restrictions of marketing, manufacturing, social norms and/or expectations but not to be limited by the current set of rules. I strongly believe that the design world needs less assumptions and more exploration in order to be open to the less-than-obvious solutions.

Let's make the world at least a tiny bit better.